The Problem

Most teams don’t have a growth problem.

They have a focus, signal, or system problem.

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Lifecycle programs that don't improve LTV

I help teams fix the system, not just run tactics.

Demand gen that creates noise, not pipeline

Too many tools, not enough learning

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PLG without revenue alignment

Acquisition without activation

One System

Different Levels of Ownership

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Strategic Owner

I diagnose constraints, define priorities, and design the growth system.

Embedded Operator

I design the system and run key growth levers hands-on.

Revenue-Aligned Partner

I own outcomes end-to-end, including sourcing, execution, and close with compensation tied to results.

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This is growth leadership, offered at the level of ownership your business actually needs.

What I Work On

I operate across the full growth stack

Demand Generation & Pipeline

High-signal acquisition systems that convert.

Product-Led Growth (B2B & B2C)

Onboarding, activation, monetization, and expansion.

Lifecycle & Retention Marketing

Engagement, reactivation, churn reduction, and LTV growth.

Revenue & Close Support

Qualification, deal support, and feedback loops to improve win rates.

Everything is connected. Nothing runs in isolation.

How It Works

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Diagnose Constraints

I identify the highest-leverage growth problem across acquisition, product, or lifecycle.

Design the System

I design the system and run key growth levers hands-on.

Execute & Learn

I launch quickly, measure what matters, and double down on what works.

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Scale or Transition

I scale impact or transition ownership cleanly to your team.

This work is most effective when there's real momentum, but the path forward isn't fully clear yet.

That might mean acquisition is working, but activation isn't; users are signing up but not sticking around; or demand is coming in without a system to support it.

I'm a strong fit for B2B or B2C teams running PLG, sales-assisted, or hybrid motions that need sharper focus across demand, product, and lifecycle. Often, these are teams that know growth should be working better than it is, and want someone who can step in, diagnose the system, and help move things forward quickly.

I also work well for organizations building or evolving their growth function, whether that's before making long-term hires, while a team is scaling, or when internal ownership needs reinforcement. The goal isn't to replace internal talent, but to add clarity, momentum, and direction when you need it.

I'm not a fit for teams looking for one-off tactics, passive involvement, or "set it and forget it" marketing. The work requires engagement, decision-making, and a willingness to learn from what's actually happening in the system.

Where This Works Best

I’m a growth operator who works across strategy, execution, and optimization.

With 15 years of Growth and Product Marketing experience, I partner with teams to build growth systems that work now and continue to drive impact as the organization scales.

Sometimes that means stepping back.

Sometimes it means staying close.

The approach flexes.
The standards don’t.

Who I Am

Let's see if this makes sense.

No pitch deck. No Pressure.

Just a focused conversation about your goals, constraints, and what kind of support would be most useful to you right now.

Not ready to talk?

Whether you're just starting your search for a growth operator or shy on calls, you can always send a message.